Paris
Lead the change
Co-inventing the future of brands through digital ideas
about
Publicis Modem is the digital network of Publicis Worldwide. We are 4000 people working in 40 countries. In France we are 440 people based in Paris, at 133 Avenue des Champs Elysées. We spend our days working on integrated campaigns, digital eco systems, e-commerce, CRM and more. We work with 22 clients and have received numerous awards. Our managing team is happy to have you here.
Welcome.
news
- 3March
Publicis Newsdesk
The Publicis Newsdesk is a real time insight and content engine, that enables brands to adapt to the speed of culture.
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The Publicis Newsdesk is a real time insight and content engine, that enables brands to adapt to the speed of culture.
27February#PSGINSIDER
In partnership with PSG, PMU offers to all sport fans the opportunity to live a unique experience : to be the PSG Live Reporter during one month.
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In partnership with PSG, PMU offers to all sport fans the opportunity to live a unique experience : to be the PSG Live Reporter during one month.
During 3 weeks, the web user will be able to meet the challenge by posting his application on the dedicated website http://www.psginsider.fr.
5JanuaryCristal Festival - Interview
Gildas Launay, Strategic Planning & Social Media Director at the agency, speaks about The List by Soöruz campaign, which won 5 awards at the Cristal Festival.
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Gildas Launay, Strategic Planning & Social Media Director at the agency, speaks about The List by Soöruz campaign, which won 5 awards at the Cristal Festival.
19DecemberPublicis Modem wins awards at Cristal Festival
The agency wins the Grand Cristal France, 3 Gold Cristal and 1 Sapphire for The List by Soöruz campaign at Cristal Festival in Courchevel !
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The agency wins the Grand Cristal France, 3 Gold Cristal and 1 Sapphire for The List by Soöruz campaign at Cristal Festival in Courchevel !
The categories :
- Grand Cristal France in Brand Entertainment & Content
- Gold Cristal in Brand Entertainment & Content / Best Use or Integration of Gaming
- Gold Cristal in Brand Culture / Best Direct or Relationship Marketing Campaign
- Gold Cristal in Digital Innovation
- Sapphire in Sports Marketing / Best use of mobile
18NovemberExpert interview
Delphine Ledue, UX Director at Publicis Modem
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Delphine Ledue, UX Director at Publicis Modem
8NovemberDahlia Divin website
Discover the new Dahlia Divin website created for the new Givenchy fragrance launch.
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Discover the new Dahlia Divin website created for the new Givenchy fragrance launch.
15OctoberFWA The Cutting Edge award Project of the Year
Our project "Ô Green by SPECIAL.T" is in the final phase to be the The Cutting Edge award Project of the Year 2014 ! We need your vote !
9OctoberDiscover the Publicis Modem Newsdesk
The Newsdesk is a real time marketing hub observing the web.
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The Newsdesk is a real time marketing hub observing the web.
2OctoberInterview
Gildas Launay, Strategic Planning & Social Media Director at the agency, speaks about the Publicis Modem Newsdesk and the challenges of the Real Time Marketing.
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Gildas Launay, Strategic Planning & Social Media Director at the agency, speaks about the Publicis Modem Newsdesk and the challenges of the Real Time Marketing.
25SeptemberThe Start-up Elevator, and the winners are...
Discover the 3 winners of the 1st edition of The Start-up Elevator, an elevator pitch for start-ups based in the digital communication sector.
7AugustLG Selfie Cup
Selfie wherever you are.
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Selfie wherever you are.
This summer, post your best summer selfie’s & win LG G3.
Competition from august the 4th until september the 3rd.
We explain you everything here : http://bit.ly/LGSelfieCup
25JulyLauching of the start-up elevator
The Agency launches THE START-UP ELEVATOR, a start-ups' pitch in the elevator and the Publicis roof top which finale will take place at the end of september.
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The Agency launches THE START-UP ELEVATOR, a start-ups’ pitch in the elevator and the Publicis roof top which finale will take place at the end of september.
In partnership with 50 partners, incubator and solution of supports of stat-ups, with which we collaborate since 2013 in order to accompany many stat-ups.
If you know start-ups in any kind of domain in digital communication , do no hesitate to invite them and to share : http://www.thestartupelevator.com/
The registrations are opened until the 15 of august
12JunePublicis Modem Do Brasil
Publicis Modem and Linkfluence create a social Dataroom on the occasion of the World Cup 2014.
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Publicis Modem and Linkfluence create a social Dataroom on the occasion of the World Cup 2014. During 5 weeks, a team will be immersed in , with the mission of analyzing in continue the web conversations about the World Cup, achieving exceptional insights, interacting on social networks and adjusting campaigns in real time.
10JunePMU takes you to Brazil !
On the occasion of the FIFA World Cup 2014, PMU.fr, in partnership with the FFF, launches a shootouts app : IRON GOAL
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On the occasion of the FIFA World Cup 2014, PMU.fr, in partnership with the FFF, launches a shootouts app : IRON GOAL (already available on GooglePlay and Facebook).
To win a trip to Brazil and to attend the final, it’s really easy : put yourself in a French team football player shoes and score a maximum of penalties.
14AprilCarrefour & Shazam : better than the Superbowl !
Publicis Modem, Carrefour and Shazam got together for the first ShazamTV operation for a retailer in France.
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Publicis Modem, Carrefour and Shazam got together for the first ShazamTV operation for a retailer in France.
In March, in the context of a TV campaign for its clothe brand Tex, Carrefour used the Shazam audio recognition technology by creating a direct link with a mobile.
Historic performances !
Officially, Carrefour becomes the first brand on Shazam in the world with exceptional campaign results : about 299 000 tags, which means more than all the Shazam ad campaigns broadcasted during the Superbowl !
27MarchAn Award for KENZO.com at the Grand Prix Stratégies du Marketing Digital
Publicis Modem wins the Best Brand Website Award at the Grand Prix Stratégies du Marketing Digital 2014 for KENZO
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Publicis Modem wins the Best Brand Website Award at the Grand Prix Stratégies du Marketing Digital 2014 for KENZO
7MarchÔ Green by SPECIAL.T: tea you can’t taste, you can live it.
Dive into the heart of the Ô Green freshness.
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Now you can dive right into a magical & interactive 3D sub-aquatic zen garden, developed with WebGL technology, to promote Ô Green, the new Ltd Edition tea by SPECIAL.T by Nestlé.
6MarchToday’s retailers need to be as connected as their target consumers.
The president of Publicis Dialog was invited to join an Internet decision-makers program to debate shopper marketing, data and CRM.
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The president of Publicis Dialog was invited to join an Internet decision-makers program to debate shopper marketing, data and CRM.
4MarchBattle of Experts: Should customers be rewarded for their social media involvement?
Two social media marketing experts debate the issue.
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Will rewarding social media involvement distort the relationship between brands and Internet users?
Two social media marketing experts debate the issue.
27February«Serial parieurs», at Paris 2.0 conference with Gildas Launay.
Gildas Launay, Strategic Planner, presents « Serial parieurs », at Paris 2.0 conference, about Branded Entertainment.
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Gildas Launay, Strategic Planner, presents « Serial parieurs », at Paris 2.0 conference, about Branded Entertainment.
24FebruaryJust coming! Pierre Bernet, Executive Director Publicis Modem.
Awarded a diploma by the Institut d'Études Politiques of Paris, Pierre began his career ...
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Awarded a diploma by the Institut d’Études Politiques of Paris, Pierre began his career in the advertising in 2001, within agencies Ogilvy et Mather and Young and Rubicam, in whom he coordinated the national and international communication of big brands. In 2007, he joins FullSIX where he will be named Manager in 2009, then Senior Manager in 2011. By joining the executive committee of the agency, he will oversee the digital strategies of big national and international brands.
20FebruaryMy Nescafé Dolce Gusto pop'up your life!
Discover the new site for Nescafé Dolce Gusto.
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More creative, more surprisingly, more personalized, more social, more engaging, more effective, the strategy of the new program is bolder than ever, and offers surprises, unexpected content and interactive experiences.
Thus, the new program provides a daily surprise and reward customer loyalty. For each action, the member earns points by interacting or sharing of content. The more active he is, the more he increases its status and the more he is rewarded throughout the year.
work


KENZOSince the arrival of KENZO’s two new designers, Humberto Leon and Carol Lim, the brand has adapted a younger and more vibrant image. To reflect this, we completely re-designed kenzo.com, resulting in a global multi device site that perfectly combines brand content and e-commerce.
work
KENZOSince the arrival of KENZO’s two new designers, Humberto Leon and Carol Lim, the brand has adapted a younger and more vibrant image. To reflect this, we completely re-designed kenzo.com, resulting in a global multi device site that perfectly combines brand content and e-commerce.
L'OréalThrough a complete redesign loreal.com, we turned the global site into a collective home for all L’Oréal brands. The launch made L’Oréal the first french top 40 brand with a responsive website.
CarrefourAs French lead agency for Carrefour, one of the largest hypermarket chains in the world, we have a team of over 60 people launching more than 50 operations per month – from sending out brochures and newsletters, to creating digital strategies and 360 campaigns.
PMUSince taking charge of all digital communication for PMU, the largest betting company in France, we’ve helped the brand expand its offer from just horse racing, to include sports betting and online poker as well. Much of our work is focused on recruiting new, and a wider range of clients.
LGAs French lead agency for Korean tech giant LG, we handle any and all assignments – from product launches and 360 campaigns, to social media and community management.
GivenchyWhen the French fashion house Givenchy welcomed its new Creative Director, Riccardo Tisci, the brand started moving in a new direction. To display the new Givenchy spirit, we created the new global website from scratch, which has since received numerous awards.
BNP ParibasMake bnpparibas.net the first banking and financial services website in France.
Engage very diverse audiences (B2B & B2C) in a category usually driven by complexity, product-centricity and low engagement overall.
Putting user-centricity first by combining a careful understanding of conversations.
Coming up with content guidelines stretching the brand platform.
Creating a ‘content factory’ combining understanding of the category with unique production skills: animatics, infographics, short films…
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KENZO PerfumesTo showcase the entire collection of KENZO fragrances and KENZO skin care products, and provide visitors with inspiration and interesting brand content, we created the global multi device site kenzo.com.
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CetelemMove Cetelem from leader in consumer finance to n°1 partner of French people projects
CapgeminiCapgemini is the third largest IT consulting firm in the world. As their global lead agency we create and manage all kinds of communication – always with the brand message in mind: People matter, results count.
Nescafé Dolce GustoNescafé DOLCE GUSTO is a multi-beverage pod machine that makes a wide variety different coffee drinks. As digital lead agency for France, we handle all online communication. We recently launched the new CRM platform “myNDG. Pop-up your life!”, which rewards user engagement by offering a special surprise every day.
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Fun RadioViral campaign for the LOVIN’FUN radio programme.
SoöruzWith tagline like ‘No Guts No Glory’, Soöruz always wants to engage real skaters – those who have the courage to take risks and do what they love: skate.
To show that Soöruz makes real skateboards for real skaters, we created an app called The List – a digital skateboarding game that can only be played in real life. By connecting your phone to your board, using the provided protective case, the app turns your smartphone into a connected device that rewards you for landing real tricks – with everything from Soöruz sponsorship to trick activated discounts for the web shop.
Givenchy PerfumesAn experiential site that takes the user in the legend of Dahlia Divine and provides a full visibility of the experience in one page with a gold wire that create itself as the user scrolls with real time light effects
visitcontact
- Publicis Modem
133, Champs Elysées 75008 Paris
+33(0)1.44.43.78.00 - Contact New Business and Communication
Catherine Helfenstein
New Biz & Communication Director
email +33(0)1.44.43.68.44 - Coralie Segonne
New Biz & Communication Manager
email +33(0)1.44.43.68.27 - Work with us
jobs
- Web Analyst
- Technical project leader

